The Work
And All the Details!
Diamond Herpanacine (Diamond Formulas)
Diamond Herpanacine is a family-owned business who needed a complete rebrand: Logo, products and website. I loved being able to give each product its own identity within the family of products. The result is a bold and modern take on supplements that are meant to attract and change the lives of those who use them!
Another part of the project was the website, which was a beast to migrate all their previous information and affiliate products, but it worked out and now they have a fully-functioning e-commerce site where customers can easily order the products they need.
Services Received:
- Brand Identity – New logo, color scheme, fonts, icons
- Product Label Design – New bold labels with custom product identifiers
- Complete Website + E-Commerce
Emerald & Jade Studio Salon
Emerald & Jade is a modern and edgy salon in New Jersey. Jade wanted her business to honor God and her connection to him in her logo. Emerald and gemstones represent God (Rev 4:3 NLT “The one sitting on the throne was as brilliant as gemstones—like jasper and carnelian. And the glow of an emerald circled his throne like a rainbow.”), and it was also important to incorporate a heart and scissor since she shapes and styles hair with love. So I combined the heart and scissor and had it function like an ampersand. The turnout is definitely different and edgy indeed.
Services Received:
- Brand Identity – Brand story, strategy, logo, color scheme, fonts + brand patterns
- Complete Website with Booking Integration + E-Commerce
Starfury Productions Website
In 2020, Barnett Marketing designed Starfury’s logo. So designing the official website in 2023 was smooth and maintaining brand consistency was easy.
Service Received:
- Simple Website with Google Form connection
- Custom video creation and editing for page headers
- Graphic Design / Brand Pattern application
Dr. Lauren D. Pitts
Sports Mental Health Empowerment, Marriage & Family Coach Dr. Lauren Pitts needed a website that reflected her essential line of work.
Service Received:
- Complete Website with YouTube Feed
- Photo Retouching / Recoloring
- Graphic Design / Banner Graphics
- Scheduling Integration
New Care Health Partners
Behavioral health is so needed today, and often times companies only focus on young children for early intervention. New Care Health Partners was formed to focus on teens and adults who have challenges related to autism, ADD, etc.
Service Received:
- Logo + Branding
- Complete Website
- Job Application Function
- Employee Dashboard with Instruction Videos
Orlett W. Photography
This is a beautiful portfolio website that I enjoyed creating because Orlett had beautiful photography! In addition to displaying her portfolio, we created an online store for her custom designed scarves.
Service Received: E-Commerce Website / Portfolio Website
Tanika Green Artistry
Professional artist, Tanika Green needed a website to showcase her work while making it easy for clients to book her services online.
Website features include:
- Sophisticated Welcome Page
- Schedulista Integration
- Modern & Stylish Service Page with Easy Navigation
- Portfolio always on display
Bake To Square One
This new specialty baked goods business came in with a strong brand identity, which made the web design a process a joy. So many cute elements added that we knew would work perfectly with the desired look and feel.
Service Received: E-Commerce Website with Custom Product Add-Ons, Bundling, UPS Shipping Integration, and Email Subscriber form.
Exclusive Nail Salon
This modern and stylish salon needed a website for customers to view their fabulous work and book all their desired services at the click of a button.
Services received:
- Brand Sheet
- Complete Website
- New Product Label Design for Shea Butter and Sugar Scrub
Refined
I’m personally a fan of this product, as it proves to effectively moisturize your skin in the toughest winter. So when I was approached to create the logo for it, I was excited.
“Refined” refers to more than the product but even what God does in our lives. The logo displays the purification process with the unwanted elements being pulled out of the “R.”
Silk & Satin Body Essentials
I love projects like this! The owner of Silk & Satin Body Essentials wanted to go full blast with his business and needed a new logo, professional product photos, and a website that efficiently integrated with his BigCommerce store. And we did just that. The result is a WordPress + BigCommerce e-commerce site that is beautiful and marketable.
Services received:
- Logo Redesign
- New Product Labels
- Photoshop Relabel and Added Elements
- Professional Product Photography (Partner)
- Complete Website (Web Design)
- Pricing Strategy
- Marketing Copy
- Social Media Management for Launch
Starfury Productions
The production company was created to amplify the work of BIPOC and other marginalized communities so that their stories could be heard worldwide.
The logo represents healing, completion, and uprising.
Tenaciously Fit
How cute is this website? The client came in with the her logo and ombre from her packaging, and from there I developed a brand sheet which was used for the web design. There’s even a little animated unicorn on the contact page to go with the unicorn in her logo!
Service Received: E-Commerce Website
Whitney Pennington Rodgers
This talented journalist, curator, and storyteller needed a portfolio website where visitors would easily view her work through a video gallery.
Service Received: Complete Website with Video Gallery
WaxAway Spa
WaxAway Spa was in need of a new brand identity and website. The owner wanted the ability to sell her products in addition to having customers book their services online. Her goal is for WaxAway Spa to be the place to not only book services, but to be educated through online classes.
Service Received: E-Commerce Website with Custom Product Add-Ons, Bundling, UPS Shipping Integration, and Email Subscriber form. Online classes section coming soon.
Orlett W. – The Grace Project
Photographer Orlett Pearson McCall published her passion project that highlighted the beauty, elegance and intelligence of doctors who also are also proud women of color. Her goal was to inspire girls and young women to dream big.
Service Received: E-Commerce Website with Email Subscription functionality
Eyekhon Apparel & Accessories
Services received:
- Brand Sheet
- Logo
- E-Commerce Website
- Product Customizer
The Law Offices of Michael Z. Goldman
Michael Z. Goldman needing a website upgrade. He wanted a more modern appearance in addition to improving the overall user experience. He wanted those who need assistance from his office to find the information and contact his office easily. So we made it happen.
Cool point: He received his first inquiry within the first hour of launching the new website!
Services received:
- Wordmark Logo
- Brand Sheet
- Complete Website
Women of Worth Ministries
Women of Worth Ministries, founded by Evangelist Karen Dunn, is for women (ages 16 and up) who are struggling knowing their identity, worth and value. The goal of the ministry is to provide emotional support to move forward with their life’s purpose or assistance to identify their purpose. Woman who are in need mentoring for life goals.
The logo is based on the value of a woman (Proverbs 31) and Jesus providing beauty for ashes (Isaiah 61)- a diamond growing out of the ground. Raising up out of the depths of challenges as a precious diamond.
Amanda Willis Photos
Amanda needed a website to display her great photography work. I took her existing logo to create a brand sheet and re-built a website theme that perfectly suits her brand style.
Services received:
- Brand Sheet
- Complete Website
Sazzon Season
Sazzon Season is a company that prints custom designs on various clothing items. Primarily sold via Instagram, the brand’s popularity and demand became so significant that they needed a fast and easy way for customers to place their orders.
Services received:
- Website
- Online Clothing Store
- Clothing Customizer
- Marketing copy
- Graphic Design elements
- User Guide
Victoria Wefer, Soprano
Victoria reached out because her 7-year old website was in need of a revamp. We decided to completely start fresh- new branding to go with her beautiful new headshots that aligns with her bold, spicy, fearless and sincere personality. The result is something that we’re both excited about.
Services received:
- New Brand Color Scheme
- Logo
- Graphic design
- Complete website (web design)
- Marketing copywriting
Chef Risa Magid Boyer, Personal Brand
Risa Magid Boyer is an accomplished chef, restaurant owner, and cookbook author who needed a website for her personal brand.
Services received:
- Logo
- Graphic design elements
- Complete website (web design)
- Marketing copywriting
R’Jour Fitness
The fitness company wanted to offer workouts, meal plans, and waist trainers for women who want to live a new fit life. R’Jour, means “day again” in French, which is why the company tagline is “It’s your day again.” They want to convey the message that it’s never too late to get the body you want.
The logo is a pretty clear concept – clean with a measuring tape wrapping around the “U” to represent the “snatched” waist achieved by the waist trainer and workouts.
The website has the following features:
- Main website for information with instructions and FAQ sections
- Online store with personalized product bundles
- LOTS of graphic design elements
- Subscription signup functionality
Church Notes
The Courtneys approached me about a project where they wanted to provide an easier way for people to capture sermons, messages, and lesson plans. I’m particularly proud of this one because I was able to see it from idea to manifestation.
Services they received:
- Book Cover Design
- Interior Page Structure
- Preface copy
- Promo Graphic Design
- Marketing Copy
- Pricing Assistance
- Main / Store Website
Blu Planet Naturals
Blu Planet Naturals is an online natural beauty store. The company wanted a logo with colors that reflected healthy natural living. We are all very pleased with how it turned out!
GMK Remote Office Management Inc.
GMK received the Total Brand Experience – Identity Questionnaire, Brand Concept, Logos, Fonts, and Website.
Website features include:
- Their interactive Better Business Bureau label
- Customized Call-to-Actions that link to the exact location (reducing user search time)
- Multiple methods of contact based on mobile first design
Bite This.
Bite This is an existing blog written by one my very talented family members, and it’s based on her journey of eating healthy (vegan optional) as a millenial. The blog is currently on WordPress.com, but if she wanted to make her domain official, this is how I envision her site and overall branding.
